0 Active Level
Shortakes by Larry Dotson
10 Mesmerizing Ways To Reinforce Your Profits!
1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.
2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.
3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.
4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.
5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.
6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting, do speaking engagements, etc.
7. Find new target audiences for your products or services...For example, if you're selling coffee to stores try to also sell it to coffee shops.
8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.
9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties."
10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.
Biz-Tips by Dr. Kevin Nunley
Make It Comfortable To Buy
Whether your biz is online or off, making customers comfortable with buying from you is key to sales.
We can take a tip from the Mail Order industry.
Mail Order never took off until they started offering a money-back guarantee. If you sell a product that can be returned, state your guarantee prominently.
If you sell a service, offer to keep working on the project until the customer is satisfied.
While you're at it, make the returns process easy.
A recent study showed customers are irritated with a great many companies that make it big hassle to return faulty merchandise.
Lots of people still don't trust online order forms.
Set them at ease by explaining what happens to their information after they press "submit."
Put a photo on your site of you, your store, or your employees.
This makes you more tangible to Internet shoppers.
Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free--no obligation. Reach Kevin Nunley and his staff of marketing experts at (801) 328-9006. See the
promotion packages that are working best for his customers at DrNunley.com
'How to use Copywriting to Leapfrog Your Competition Online'
by Scott T. Smith
Perhaps you've seen this quote: "All I really want is an unfair advantage."
It's by W.C. Fields. Online marketers often use the phrase 'unfair advantage' to suggest that their proprietary info is truly unique.
All you have to do is plunk down your money and get your hands on it. You will immediately have the inside track you need to burn past the competition.
Well, it just isn't so. There are techniques that work better than others, but there's no 'magic bullet.' Marketing is a never-ending, every day process, and simply realizing this fact can give you more of the power you need to succeed.
Do a little marketing every day, test your results, then do a little more of what works for YOU. Ultimately you will develop your own system, refining it into a high-powered marketing machine you can count on for results.
At Copywriting.Net, we've found that using long copy in Web salesletters generates a higher sales conversion rate. Often we need 5-8 pages of text or more to deliver the potent sales message our clients need.
This long sales message is supported by direct response formatting, as well as must-have elements people are conditioned to expect in today's online marketplace.
Put together in the right way, they build an overwhelming case for buying our clients' products and services.
The result? More sales.
"What about selling to people with short attention spans?" It's true people demand instant gratification online, and will click away if they're not engaged in 30 seconds or less (wouldn't you?...)
Which means, we as marketers must first recognize and respond to the Web as a direct response medium, where in a sense we make multiple offers throughout a Web salesletter via buttons, testimonials, text links, interactive forms etc.
This gives those individuals who don't want to read longer sales copy the opportunity to scan around, until a sentence or headline of must-have information jumps out at them.
Remember, you don't need to begin right away with long copy on a sales page. Test this approach on one of your site pages:
Create a 2-3 sentence paragraph, which links to your full salesletter posted on a separate Web page. Once people click through this 'headline' to the information you most want them to read, you are preaching to the converted.
You have them, and if your sales message is on target, you'll hold their attention as they go through your long copy salesletter in detail.
Expand this approach by creating multiple mini-headline links, all pointing to the same long sales text. Test to see which generates the best response, do more of what works and drop the rest.
Article by Scott T. Smith of Copywriting.Net. Generate MORE sales with your Web site copy and print marketing communications. For a FREE writing analysis visit copywriting.net or call Scott at 1 (800) 798-4471 (toll-free in the US).
NOTE: The above articles that are being shared with the forum community is so YOU can further YOUR businesses!