Advertising Blogs on Traffic Exchanges

Many times when advertising a blog on a traffic exchange, a member will advertise the full blog page. This article will show you why in most cases you shouldn't do that, and the best way to advertise your blog.

The first reason not to show your entire site, is Adsense. If you use Google's Adsense to monetise your blog you should see Google's note on traffic exchanges. The basic principle is that there are exchanges out there purposely cheating them, and so they don't allow it on any of them. So sticking your blog in an exchange with adsense on it is a good way to get your account terminated.

The second reason is signups. You want people to come back to your blog, right? Well with traffic exchanges they are only on your site for a short period of time. You can't expect each member to read every post on your front page, and to subscribe. It's just not going to happen. They'll read some, but not all of the page.

The solution is to use splash pages. They are basically web pages you create, where the sole purpose is to advertise your site. Your goal is to get the user convinced they need to subscribe to your blog, either by email or RSS. Once they do, they'll come back to your site many times as you update it. Not just whenever they happen to see your site in the exchange.

And finally, note that you don't have to use a "Blog Traffic Exchange" to advertise your blog. You can advertise your blog on any manual traffic exchange. Just be sure to use splash pages to really benefit from it.