Traffic Exchange Tips

How fast do you read? Are you a lightning-fast reader, who can scan a page and quickly pick up its gist? Or, are you like the tortoise, slow and steady? I’m definitely more turtle, though with the broad range of research materials that I’ve had to read for my books, I’ve definitely become faster over time. Yet, everyone is different.

And attention spans are different. Some of us are focused, while others are definitely not, and people can become even less focused when surfing traffic exchanges, as they watch the same pages over and over again. It’s a challenge to keep people interested in your proposal. So, how do we snatch someone’s eyeballs in ten seconds or less?

Perhaps the best way is with a picture. It can be interesting, moving, or funny. Images with people interacting are good because they help viewers to relate. The TS25 models are a good case in point. Notice the girl holding the side of her glasses so that she can look out over the top. Her dimpled smile is brilliant, and she makes you wonder what she’s thinking. She loves TS25 and wants you to figure it out. Of course, who hasn’t already?

Or, check out Hit Pirate’s Captain Jack, sneaking away with the treasure. He’s a hoot. And I love the picture of the tabby cat looking into the mirror to see his reflection as a lion looks back at him. It’s not a belly laugh, but it makes me smile, and I admit to clicking the link to see what the image promotes. The picture got me to click because I was curious. You need to make people wonder to get them to click on your link.

This isn’t quite so true when adding sound or video to your splash page because it demands the viewer’s attention. Sound is very effective and has become much more popular in the traffic exchanges in recent months.

Just do us regular surfers a favor, please. Don’t assault our ears! Loud, pounding music is obnoxious and rather than gain attention, it probably does more to tick people off. That’s especially true if they’re listening to Yahoo Launch Music or to a Mark Joyner teleseminar while they surf. Keep your audio message short and to the point and it will still be as powerful.

Try a simple greeting that sums up your offer in 20 seconds or less. Remember the PAS girl that floated in and out of the traffic exchanges a few months ago? I can almost guarantee she got plenty of business. I’m not sure if that was a corporate splash page or her own, but it was very effective. She was friendly and non-threatening in her appearance and her message.

When recording these audio or video messages, your personality must come across as friendly. Nothing turns me off more than seeing a video with a deadpan person sitting behind a desk, flatly telling me what I need to do. I want to be invited! I want to be sold, not lectured. And smile, darn it! I want to like you, too. Let people know you’re friendly and willing to help. You’ll attract many more sign-ups or buyers that way, I’m sure.

Words can also get your attention, it’s true. But you know what they say about a picture being worth 1,000 words. In the traffic exchange arena, the old saw is most certainly true. Don’t write long pages of text and put them into a traffic exchange. By doing that, you’ve already lost the battle. Keep your page short and sweet, use an image or a sound to attract people, and you’ll come out a winner.

Pat Marcello is an avid surfer and knows her way around a Traffic Exchange. Look for more from her at OVBlogger.com She also edits blogs for other well-known marketers. If you want great information on List Building,Click Here.