Overloading Sites Can Be Counterproductive
If you’ve been online a while, you probably have more than one opportunity or product to promote. Trying to juggle your multiple streams of income into the proper advertising channels is challenging. But the question isn’t where to advertise, if you’ve found the value in using traffic exchanges, it’s how many sites should you add to the rotation?
You probably belong to several different exchanges, and the number of sites you can list at each exchange varies. For instance, you can add all the sites you want to StartXchange, Hit Safari, TrafficRoundup, and Mystical Maze. While at 1-2-3 Clicks, TsunamiGOLD, and WebBizInsider you can only add one. But is that necessarily a bad thing?
Actually, you shouldn’t add too many sites, or your sites aren’t getting proper exposure. Consider this:
You add 20 sites at StartXchange, but you’re a free member and only earn .333 credits per click. To get 100 views, you have to surf 333 times. OK, so maybe you’re a marathon surfer, but what if you only surf 50 times each time you surf? That means you’re getting 16 credits for about 20 minutes work.
That won’t even allow all the sites you have listed one credit each!
If you want to list that many sites, you’ll need to pay the $5 a month to go pro, which trebles your surfing power. You surf 50 times and get 50 hits. Of course, you still won’t have much exposure for 20 sites. If you’re only getting two hits for each site, each time you surf, how many sales or sign-ups do you expect to gain? Unless you surf StartXchange every day and step up the time surfing, you probably won’t be very productive.
Yet, cut that number down to one or two sites. With one site listed, as a pro member, you’ll get 50 views each time you surf 50 sites. With two sites listed, 25 views for each 50 sites surfed. Big difference, right? OK. It’s true that you don’t necessarily have to put your sites on auto-assign, but still, why carry so many? It’s simple to change sites when you figure the pond is all fished out for the one you have listed. It’s easier to track sales or sign-ups from one exchange this way, too, and we all know the importance of tracking.
I just used StartXchange as one example, but you should consider how many sites you list at all of the exchanges you surf. If your credits are always auto-assigned, as they are at Raging Bull Traffic or Funny Farm Traffic, though your sites can be weighted, still consider how much you use the exchange, how many credits per click you’re getting, and how often you surf before adding sites to the list just because you can. Your sites won’t be seen as often as needed to make your surfing worthwhile if you add too many. You can’t be too rich, too thin, or too stingy when adding sites to traffic exchanges. Try adding fewer sites and see if this plan doesn’t work better for you.
Pat Marcello
Opportunity Village Marketing
OVBlogger.com